GALLERY

While at Publicis Luxe, Sadaf had full control over the stories posted on YSL Beauté global Instagram profile.

She loved collaborating with the graphic designer, creating captivating storytelling intertwined with direct point of purchase. Content creation where the TOV of the brand is always upheld is what she strives for.

Here are some examples showcasing products, storytelling, and point of purchase.

These stories were very special because the content was shot where YSL Beauté products are inspired from, Marrakech! Storytelling and point of purchase.

Exclusive Valentines Product Launch including a call to action directed to the official website.

New product launch with point of purchase.

Experiential Product Event launch