Sadaf
Fardanesh
Creative & Inclusive Branding Strategist for Social Impact
ABOUT SADAFSadaf Fardanesh(She/Her) is a Greensboro-based Marketing and Branding enthusiast. While She lived in Paris, France she managed the global YSL Beauty Instagram chez Publicis Luxe.
Along with her MBA she has a Bachelor of Arts in Psychology and a Minor in Gender Studies. She is looking to evolve her skills in strategy when it comes to marketing/branding, and involve her psychology expertise to adapt and understand consumer centric behavior.
YSL Beauté
Instagram Stories
Philosophy
Sadaf believes Marketing strategies are metaphors, taking abstract ideas and creating seamless content. They feel inclusive branding creates conversations between the company and the consumer. Sadaf relishes in-forcing brand values into creative coherent marketing trends.
“As a child, I’d pour over visual content through print and television, always fascinated by the storytelling aspect. Now I get to make the stories.”
Sadaf Fardanesh • Creative Branding and Marketing